B2B marketing has the unique challenge of often handling long and complex sales cycles. These can be triggered by a range of factors, such as the requirement for multiple choice makers, the high value of the services or products being offered, and the need for comprehensive research study and factor to consider before purchasing.The buyer's journey
Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Startup CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th